基于在线双向拍卖的运输服务市场交易策略研究

项目名称： 基于在线双向拍卖的运输服务市场交易策略研究

项目编号： No.71501147

项目类型： 青年科学基金项目

立项/批准年度： 2016

项目学科： 管理科学

项目作者： 邵嫄

作者单位： 武汉科技大学

项目金额： 17.4万元

中文摘要： 本项目以双向拍卖为在线交易实现方式，系统研究运输服务市场中的交易策略及其影响。首先，针对单线路运输环境，构建交易者泊松到达、随机报价和第三方拍卖商进行需求匹配的运输服务市场实验框架，应用计算机仿真方法，研究适用非理性交易者的无约束“零信息”交易策略下第三方拍卖商的最优拍卖周期、期望交易数量与参与者收益，比较对于第三方拍卖商、交易者和整个市场最优的拍卖周期；对于有限理性的交易者，研究约束“零信息”交易策略下参与者决策、收益与市场宏观表现，并对其与无约束“零信息”交易策略进行比较研究；在此基础上，考虑交易者具有不同的禀赋和收益动机，研究通用型“零信息”交易策略下交易者的最佳收益动机选择和禀赋效应。然后，通过应用增强型“零信息”交易策略，研究交易者学习能力对最优拍卖周期、参与者收益和市场效率的影响。最后，引入市场供需不平衡，通过与供需平衡的情形进行比较，考察其对交易者和市场宏观表现方面的影响。

中文关键词： 交易策略；运输服务市场；双向拍卖；在线交易；仿真

英文摘要： This project studies systematically the trading strategies and their impacts in a transportation service market with double auction as the way of online transaction. First, in a single-lane transportation environment, we construct the experiment framework for the transportation service market where the traders visit the market according to a Poisson process and choose randomly the bid or ask prices, and a third-party auctioneer matches the supply and demand. By applying computer simulation method, for the irrational traders, we study the third-party auctioneer's optimal auction length, the expected trading volume and the parties' revenues under the zero-intelligence unconstrained trading strategy, and compare the optima auction lengths for the third-parties auctioneer, the traders, and the entire market. For the boundedly rational traders, we study the traders' decisions, revenues, and the macro market performance under the zero-intelligence constrained trading strategy, and compare these aspects with that under the zero-intelligence unconstrained strategy. We also consider the traders with different endowments and revenue incentives, and study their optimal revenue incentives and the endowment effects for the traders under the k-ZI strategy. Second, we study the impacts of learning abilities of the traders on the optimal auction length, the parties' revenues, and the market efficiency by applying the zero-intelligence plus strategy. Finally, we incorporate the supply-demand imbalance and investigate its impacts on the traders and the macro market performance by comparing the two cases with it and with supply-demand balance.

英文关键词： trading strategies;transportation service market;double auction;online transaction;simulation