Recent advancements in language models (LMs) have marked a shift toward the growing importance of post-training. Yet, post-training approaches such as supervised fine-tuning (SFT) do not guarantee the effective use of knowledge acquired during pretraining. We therefore introduce InfoSteer, a lightweight method that encourages parametric information utilization in LMs during post-training. Specifically, InfoSteer treats the feed-forward network (FFN) layer as associate key-value memory and promotes the use of stored memory vectors via forward-pass interventions or regularization during backpropagation. This simple guidance during post-training phase yields consistent performance improvements across diverse model families -- including Qwen, Gemma and Llama -- spanning 15 downstream tasks in both in-distribution (ID) and out-of-distribution (OOD) evaluations. Beyond performance gains, we also find that steered LMs can adaptively allocate information by placing more emphasis on generating semantically meaningful tokens, while using fewer resources on simple transition ones (e.g., `\texttt{,}' or `\texttt{and}'). Our work underscores that vanilla post-training does not fully exploit the potential gained during pre-training, and that steering LMs in latent representation space offers a promising approach to enhance both performance and interpretability. The code is available at: https://github.com/chili-lab/InfoSteer.
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