Bayesian Shrinkage Priors for Penalized Synthetic Control Estimators in the Presence of Spillovers

Synthetic control (SC) methods are widely used to evaluate the impact of policy interventions, particularly those targeting specific geographic areas or regions, commonly referred to as units. These methods construct an artificial (synthetic) unit from untreated (control) units, intended to mirror the characteristics of the treated region had the intervention not occurred. While neighboring areas are often chosen as controls due to their assumed similarities with the treated, their proximity can introduce spillovers, where the intervention indirectly affects these controls, biasing the estimates. To address this challenge, we propose a Bayesian SC method with distance-based shrinkage priors, designed to estimate causal effects while accounting for spillovers. Modifying traditional penalization techniques, our approach incorporates a weighted distance function that considers both covariate information and spatial proximity to the treated. Rather than simply excluding nearby controls, this framework data-adaptively selects those less likely to be impacted by spillovers, providing a balance between bias and variance reduction. Through simulation studies, we demonstrate the finite-sample properties of our method under varying levels of spillover. We then apply this approach to evaluate the impact of Philadelphia's beverage tax on the sales of sugar-sweetened and artificially sweetened beverages in mass merchandise stores.