RetailOpt: An Opt-In, Easy-to-Deploy Trajectory Estimation System Leveraging Smartphone Motion Data and Retail Facility Information

We present RetailOpt, a novel opt-in, easy-to-deploy system for tracking customer movements in indoor retail environments. The system utilizes information presently accessible to customers through smartphones and retail apps: motion data, store map, and purchase records. The approach eliminates the need for additional hardware installations/maintenance and ensures customers maintain full control of their data. Specifically, RetailOpt first employs inertial navigation to recover relative trajectories from smartphone motion data. The store map and purchase records are then cross-referenced to identify a list of visited shelves, providing anchors to localize the relative trajectories in a store through continuous and discrete optimization. We demonstrate the effectiveness of our system through systematic experiments in five diverse environments. The proposed system, if successful, would produce accurate customer movement data, essential for a broad range of retail applications, including customer behavior analysis and in-store navigation. The potential application could also extend to other domains such as entertainment and assistive technologies.