Linear contextual bandits, especially LinUCB, are widely used in recommender systems. However, its training, inference, and memory costs grow with feature dimensionality and the size of the action space. The key bottleneck becomes the need to update, invert and store a design matrix that absorbs contextual information from interaction history. In this paper, we introduce Scalable LinUCB, the algorithm that enables fast and memory efficient operations with the inverse regularized design matrix. We achieve this through a dynamical low-rank parametrization of its inverse Cholesky-style factors. We derive numerically stable rank-1 and batched updates that maintain the inverse without directly forming the entire matrix. To control memory growth, we employ a projector-splitting integrator for dynamical low-rank approximation, yielding average per-step update cost $O(dr)$ and memory $O(dr)$ for approximation rank $r$. Inference complexity of the suggested algorithm is $O(dr)$ per action evaluation. Experiments on recommender system datasets demonstrate the effectiveness of our algorithm.
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