The power prior is a popular class of informative priors for incorporating information from historical data. It involves raising the likelihood for the historical data to a power, which acts as a discounting parameter. When the discounting parameter is modeled as random, the normalized power prior is recommended. Bayesian hierarchical modeling is a widely used method for synthesizing information from different sources, including historical data. In this work, we examine the analytical relationship between the normalized power prior (NPP) and Bayesian hierarchical models (BHM) for \emph{i.i.d.} normal data. We establish a direct relationship between the prior for the discounting parameter of the NPP and the prior for the variance parameter of the BHM. Such a relationship is first established for the case of a single historical dataset, and then extended to the case with multiple historical datasets with dataset-specific discounting parameters. For multiple historical datasets, we develop and establish theory for the BHM-matching NPP (BNPP) which establishes dependence between the dataset-specific discounting parameters leading to inferences that are identical to the BHM. Establishing this relationship not only justifies the NPP from the perspective of hierarchical modeling, but also provides insight on prior elicitation for the NPP. We present strategies on inducing priors on the discounting parameter based on hierarchical models, and investigate the borrowing properties of the BNPP.
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