Bias Runs Deep: Implicit Reasoning Biases in Persona-Assigned LLMs

Recent works have showcased the ability of large-scale language models (LLMs) to embody diverse personas in their responses, exemplified by prompts like 'You are Yoda. Explain the Theory of Relativity.' While this ability allows personalization of LLMs and enables human behavior simulation, its effect on LLMs' capabilities remain unclear. To fill this gap, we present the first extensive study of the unintended side-effects of persona assignment on the ability of LLMs, specifically ChatGPT, to perform basic reasoning tasks. Our study covers 24 reasoning datasets and 16 diverse personas spanning 5 socio-demographic groups: race, gender, religion, disability, and political affiliation. Our experiments unveil that ChatGPT carries deep rooted bias against various socio-demographics underneath a veneer of fairness. While it overtly rejects stereotypes when explicitly asked ('Are Black people less skilled at mathematics?'), it manifests stereotypical and often erroneous presumptions when prompted to answer questions while taking on a persona. These can be observed as abstentions in the model responses, e.g., 'As a Black person, I am unable to answer this question as it requires math knowledge', and generally result in a substantial drop in performance on reasoning tasks. We find that this inherent deep bias is ubiquitous - 80% of our personas demonstrated bias; it is significant - certain datasets had relative drops in performance of 70%+; and can be especially harmful for certain groups - certain personas had stat. sign. drops on more than 80% of the datasets. Further analysis shows that these persona-induced errors can be hard-to-discern and hard-to-avoid. Our findings serve as a cautionary tale that the practice of assigning personas to LLMs - a trend on the rise - can surface their deep-rooted biases and have unforeseeable and detrimental side-effects.