Multimodal Entity Linking (MEL) is extensively utilized in the domains of information retrieval. However, existing MEL methods typically utilize mention words as mentions for retrieval. This results in a significant dependence of MEL on mention words, thereby constraining its capacity to effectively leverage information from both images and text. In situations where mention words are absent, MEL methods struggle to leverage image-text pairs for entity linking. To solve these issues, we introduce a Visual Prompts guided Multimodal Entity Linking (VP-MEL) task. VP-MEL directly marks specific regions within the image. These markers are referred to as visual prompts in VP-MEL. Without mention words, VP-MEL aims to utilize marked image-text pairs to align visual prompts with specific entities in the knowledge bases. A new dataset for the VP-MEL task, VPWiki, is proposed in this paper. Moreover, we propose a framework named FBMEL, which enhances the significance of visual prompts and fully leverages the information in image-text pairs. Experimental results on the VPWiki dataset demonstrate that FBMEL outperforms baseline methods across multiple benchmarks for the VP-MEL task.
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