Intelligent transportation systems play a crucial role in modern traffic management and optimization, greatly improving traffic efficiency and safety. With the rapid development of generative artificial intelligence (Generative AI) technologies in the fields of image generation and natural language processing, generative AI has also played a crucial role in addressing key issues in intelligent transportation systems, such as data sparsity, difficulty in observing abnormal scenarios, and in modeling data uncertainty. In this review, we systematically investigate the relevant literature on generative AI techniques in addressing key issues in different types of tasks in intelligent transportation systems. First, we introduce the principles of different generative AI techniques, and their potential applications. Then, we classify tasks in intelligent transportation systems into four types: traffic perception, traffic prediction, traffic simulation, and traffic decision-making. We systematically illustrate how generative AI techniques addresses key issues in these four different types of tasks. Finally, we summarize the challenges faced in applying generative AI to intelligent transportation systems, and discuss future research directions based on different application scenarios.
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