We study the problem of social welfare maximization in bilateral trade, where two agents, a buyer and a seller, trade an indivisible item. We consider arguably the simplest form of mechanisms -- the fixed-price mechanisms, where the designer offers trade at a fixed price to the seller and buyer. Besides the simple form, fixed-price mechanisms are also the only DSIC and budget balanced mechanisms in bilateral trade. We obtain improved approximation ratios of fixed-price mechanisms in different settings. In the full prior information setting where the designer has access to the value distributions of both the seller and buyer, we show that the optimal fixed-price mechanism can achieve at least $0.72$ of the optimal welfare, and no fixed-price mechanism can achieve more than $0.7381$ of the optimal welfare. Prior to our result the state of the art approximation ratio was $1 - 1/e + 0.0001 \approx 0.632$. Interestingly, we further show that the optimal approximation ratio achievable with full prior information is identical to the optimal approximation ratio obtainable with only one-sided prior information. We further consider two limited information settings. In the first one, the designer is only given the mean of the buyer's (or the seller's) value. We show that with such minimal information, one can already design a fixed-price mechanism that achieves $2/3$ of the optimal social welfare, which surpasses the previous state of the art ratio even when the designer has access to the full prior information. Furthermore, $2/3$ is the optimal attainable ratio in this setting. In the second one, we assume that the designer has sample access to the value distributions. We propose a new family mechanisms called order statistic mechanisms and provide a complete characterization of their approximation ratios for any fixed number of samples.
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