Norms and the normative processes that enforce them such as social maintenance are considered fundamental building blocks of human societies, shaping many aspects of our cognition. However, emerging work argues that the building blocks of normativity emerged much earlier in evolution than previously considered. In light of this, we argue that normative processes must be taken into account to consider the evolution of even ancient processes such as affect. We show through an agent-based model (with an evolvable model of affect) that different affective dispositions emerge when taking into account social maintenance. Further, we demonstrate that social maintenance results in the emergence of a minimal population regulation mechanism in a dynamic environment, without the need to predict the state of the environment or reason about the mental state of others. We use a cultural interpretation of our model to derive a new definition of norm emergence which distinguishes between indirect and direct social maintenance. Indirect social maintenance tends to one equilibrium (similar to environmental scaffolding) and the richer direct social maintenance results in many possible equilibria in behaviour, capturing an important aspect of normative behaviour in that it bears a certain degree of arbitrariness. We also distinguish between single-variable and mechanistic normative regularities. A mechanistic regularity, rather than a particular behaviour specified by one value e.g. walking speed, is a collection of values that specify a culturally patterned version of a psychological mechanism e.g. a disposition. This is how culture reprograms entire cognitive and physiological systems.
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