In this work we investigate the effect that warm-glow has on user's perception of the usability of a technology as well as their intention to adopt within the context of the second version of the Unified Theory of Acceptance and Use of Technology (UTUAT2). The UTAUT2 model was extended for this purpose, incorporating two existing constructs designed to capture the two aspects of warm-low (extrinsic and intrinsic), forming the UTAUT2 + WG model. An experimental approach was then taken to evaluate this proposed model, where participants were exposed to a vignette describing a hypothetical technology which was designed to evoke a feeling of warm-glow. The collected data was analyzed using the partial least squares approach in order to evaluate our ex-tended model/ The results revealed that warm-glow does indeed influence user behavior and plays a prominent role. Warm-glow was found to influence user perception of the usability of a technology, where effectiveness is reflected through the factor of performance expectancy (PE), efficiency through the factor of effort expectancy (EE), and satisfaction through hedonic motivation (HM). Furthermore, warm-glow was found to influence user behavioral intention to adopt technology. The paper concludes by discussing the implications of these findings.
翻译:在这项工作中,我们调查了热光对用户对一项技术的可用性的看法的影响,以及他们打算在第二版《技术的接受和使用统一理论》(UUUAT2)范围内采用这种技术的意图。 UTAUUT2模型为此扩展了,包括了两个现有结构,旨在捕捉构成UTAUUT2+WG模型的暖光(极端和内在)的两个方面,形成UTAUUT2+WG模型。随后采取了一种实验性方法来评价这一拟议模式,在模型中,参与者暴露了一种虚构的技术,描述一种旨在唤起热光感的假设技术。所收集的数据是用部分最小方的方法分析的,以便评价我们原先拟订的模型/结果显示,热光确实影响用户行为,并发挥突出的作用。发现Warm-glow影响用户对一种技术的可用性的认识,其有效性体现在业绩预期因素(PEE)、工作预期因素(EEE)和满意度(HM)中。此外,温光光能影响这些用户行为意图通过讨论论文,从而得出这些影响。