Machine learning in production needs to balance multiple objectives: This is particularly evident in ranking or recommendation models, where conflicting objectives such as user engagement, satisfaction, diversity, and novelty must be considered at the same time. However, designing multi-objective rankers is inherently a dynamic wicked problem -- there is no single optimal solution, and the needs evolve over time. Effective design requires collaboration between cross-functional teams and careful analysis of a wide range of information. In this work, we introduce Orbit, a conceptual framework for Objective-centric Ranker Building and Iteration. The framework places objectives at the center of the design process, to serve as boundary objects for communication and guide practitioners for design and evaluation. We implement Orbit as an interactive system, which enables stakeholders to interact with objective spaces directly and supports real-time exploration and evaluation of design trade-offs. We evaluate Orbit through a user study involving twelve industry practitioners, showing that it supports efficient design space exploration, leads to more informed decision-making, and enhances awareness of the inherent trade-offs of multiple objectives. Orbit (1) opens up new opportunities of an objective-centric design process for any multi-objective ML models, as well as (2) sheds light on future designs that push practitioners to go beyond a narrow metric-centric or example-centric mindset.
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