With the increasing demands on e-commerce platforms, numerous user action history is emerging. Those enriched action records are vital to understand users' interests and intents. Recently, prior works for user behavior prediction mainly focus on the interactions with product-side information. However, the interactions with search queries, which usually act as a bridge between users and products, are still under investigated. In this paper, we explore a new problem named temporal event forecasting, a generalized user behavior prediction task in a unified query product evolutionary graph, to embrace both query and product recommendation in a temporal manner. To fulfill this setting, there involves two challenges: (1) the action data for most users is scarce; (2) user preferences are dynamically evolving and shifting over time. To tackle those issues, we propose a novel Retrieval-Enhanced Temporal Event (RETE) forecasting framework. Unlike existing methods that enhance user representations via roughly absorbing information from connected entities in the whole graph, RETE efficiently and dynamically retrieves relevant entities centrally on each user as high-quality subgraphs, preventing the noise propagation from the densely evolutionary graph structures that incorporate abundant search queries. And meanwhile, RETE autoregressively accumulates retrieval-enhanced user representations from each time step, to capture evolutionary patterns for joint query and product prediction. Empirically, extensive experiments on both the public benchmark and four real-world industrial datasets demonstrate the effectiveness of the proposed RETE method.
翻译:随着对电子商务平台的需求不断增长,大量用户行动历史正在出现。这些经过更新的行动记录对于理解用户的兴趣和意图至关重要。最近,用户行为预测先前的工作主要侧重于与产品端信息的互动。然而,与通常作为用户和产品之间桥梁的搜索询问的互动仍在调查之中。在本文件中,我们探索了一个新的问题,即时间事件预测,即统一查询产品演变图中普遍用户行为预测任务,以时间方式包含查询和产品建议。为了实现这一环境,需要两项挑战:(1) 大多数用户的行动数据很少;(2) 用户偏好是动态变化和随时间变化而变化的。为了解决这些问题,我们提出了一个新的“检索-增强时间点事件(RETE)”预测框架。与现有的方法不同,即通过大致吸收来自整个图中关联实体的信息,高效和动态地将每个拟议用户的相关实体集中地作为高质量的子图,防止从包含大量搜索查询的密集进化图表结构中传播噪音;(2) 用户偏好用户的动态变化-增强事件(RETE-Enviewal-Enviewalalal conviewing) 4 系统化数据模型。同时,通过对每个用户进行实时、实时和不断进化分析,对每个用户的周期的周期的预测,对每个用户的周期的周期的周期的周期的周期性分析,对数据进行检索,对数据进行。