We study ways of evaluating the performance of losing projects in participatory budgeting (PB) elections by seeking actions that would have led to their victory. We focus on lowering the projects' costs, obtaining additional approvals for them, and asking supporters to refrain from approving other projects: The larger a change is needed, the less successful is the given project. We seek efficient algorithms for computing our measures and we analyze and compare them experimentally. We focus on the greedyAV, Phragm\'en, and Equal-Shares PB rules.
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