The remarkable and ever-increasing capabilities of Large Language Models (LLMs) have raised concerns about their potential misuse for creating personalized, convincing misinformation and propaganda. To gain insights into LLMs' persuasive capabilities without directly engaging in experimentation with humans, we propose studying their performance on the related task of detecting convincing arguments. We extend a dataset by Durmus & Cardie (2018) with debates, votes, and user traits and propose tasks measuring LLMs' ability to (1) distinguish between strong and weak arguments, (2) predict stances based on beliefs and demographic characteristics, and (3) determine the appeal of an argument to an individual based on their traits. We show that LLMs perform on par with humans in these tasks and that combining predictions from different LLMs yields significant performance gains, even surpassing human performance. The data and code released with this paper contribute to the crucial ongoing effort of continuously evaluating and monitoring the rapidly evolving capabilities and potential impact of LLMs.
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