LLaRA: Aligning Large Language Models with Sequential Recommenders

Sequential recommendation aims to predict the subsequent items matching user preference based on her/his historical interactions. With the development of Large Language Models (LLMs), there is growing interest in exploring the potential of LLMs for sequential recommendation by framing it as a language modeling task. Prior works represent items in the textual prompts using either ID indexing or text indexing and feed the prompts into LLMs, but falling short of either encapsulating comprehensive world knowledge or exhibiting sufficient sequential understanding. To harness the complementary strengths of traditional recommenders (which encode user behavioral knowledge) and LLMs (which possess world knowledge about items), we propose LLaRA -- a Large Language and Recommendation Assistant framework. Specifically, LLaRA represents items in LLM's input prompts using a novel hybrid approach that integrates ID-based item embeddings from traditional recommenders with textual item features. Viewing the ``sequential behavior of the user'' as a new modality in recommendation, we employ an adapter to bridge the modality gap between ID embeddings of the traditional recommenders and the input space of LLMs. Furthermore, instead of directly exposing the hybrid prompt to LLMs, we apply a curriculum learning approach to gradually ramp up training complexity. We first warm up the LLM with text-only prompting, which aligns more naturally with the LLM's language modeling capabilities. Thereafter, we progressively transition to hybrid prompting, training the adapter to incorporate behavioral knowledge from the traditional sequential recommender into the LLM. Extensive experiments demonstrate the efficacy of LLaRA framework. Our code and data are available at https://github.com/ljy0ustc/LLaRA .