There are two reasons why uncertainty may not be adequately described by Probability Theory. The first one is due to unique or nearly-unique events, that either never realized or occurred too seldom for frequencies to be reliably measured. The second one arises when one fears that something may happen, that one is not even able to figure out, e.g., if one asks: "Climate change, financial crises, pandemic, war, what next?" In both cases, simple one-to-one cognitive maps between available alternatives and possible consequences eventually melt down. However, such destructions reflect into the changing narratives of business executives, employees and other stakeholders in specific, identifiable and differential ways. In particular, texts such as consultants' reports or letters to shareholders can be analysed in order to detect the impact of both sorts of uncertainty onto the causal relations that normally guide decision-making. We propose structural measures of cognitive maps as a means to measure non-probabilistic uncertainty, eventually suggesting that automated text analysis can greatly augment the possibilities offered by these techniques. Prospective applications may concern actors ranging from statistical institutes to businesses as well as the general public.
翻译:造成不确定性的原因有两个,即可能性理论可能无法充分描述。第一个原因是独特的或几乎独特的事件,这些事件从未实现,或发生得太少,以致无法可靠地测量频率。第二个原因是,人们担心可能会发生某种事情,甚至无法发现,例如,如果有人问到:“气候变化、金融危机、大流行病、战争、下一步是什么?”两种情况,在现有替代办法和可能的后果最终消化之间简单一对一的认知图。然而,这种破坏反映于商业执行者、雇员和其他利益相关者的具体、可识别和差别方式的不断变化的描述中。具体而言,顾问的报告或给股东的信等文本可以分析,以便发现通常指导决策的因果关系的两种不确定性的影响。我们提出认知图的结构计量,作为衡量非不稳定不确定性的手段,最后建议自动文本分析可大大增加这些技术提供的可能性。前景应用可能涉及统计机构到企业的行为者以及一般公众。</s>