社区参与下的旅游景区竞合关系演变机理及协调机制：基于演化博弈的多案例实证研究

项目名称： 社区参与下的旅游景区竞合关系演变机理及协调机制：基于演化博弈的多案例实证研究

项目编号： No.41461034

项目类型： 地区科学基金项目

立项/批准年度： 2015

项目学科： 天文学、地球科学

项目作者： 王维艳

作者单位： 云南师范大学

项目金额： 49万元

中文摘要： 社区参与下旅游景区与社区之间已建立起事实上的供应链战略伙伴关系，同时双方也被纳入了价值创造（合作）与价值分割（竞争）的互动过程。伴随着社区参与向纵深方向推进，景区与社区双方对价值分割的竞争也越演越烈，并已逐渐呈现出竞合博弈的帕累托改进系列。然而，目前国内旅游学界对社区参与下旅游景区与社区之间竞合关系的综合研究不多，更鲜见对其演变机理核心内容的研究成果。本项目拟把竞争与合作置于旅游景区的统一分析框架内，运用演化博弈方法，结合多个案例，对社区参与下旅游景区竞合关系演变过程进行系统的时空分析，深入探明影响景区与社区双方竞合关系演变的因素及其作用机理，最终探寻其关系演进的系统协调机制。研究成果有望在旅游景区竞合关系演变机理研究内容上和演化博弈应用方法上实现创新；有助于推进旅游景区竞合理论研究的深入，对推动旅游景区供应链成员之间基于竞争得益均衡时，合作是可以长久的社区参与实践具有重要的现实意义。

中文关键词： 社区参与；旅游景区；竞合关系；演变机理；演化博弈

英文摘要： The scenic spots and communities has established a strategic partnership in supply chain by community participation, while the two sides have been incorporated into the interactive process between value creation (cooperation) and value division (competition). Along with community participation into further development, the the value division of scenic spots and communities is becoming more competitively, and has been gradually showing a Pareto improvement competing game series. However, there have not been many comprehensive studies on coopetition relationship between tourist attractions and community under the community participation in tourism academic field, and it is uncommon to see the result of the core content of evolution mechanism. The project is intended to be placed the competition and cooperation in a unified analytical framework of tourist attractions, using the approach of evolutionary game and combining several cases for spatiotemporal and systematic analysis of the evolution process with coopetition relationship of scenic spots by community participation. Meanwhile proved deeply influencing factors and the mechanism of the coopetition relationship between scenic and community, in order to explore the coordination mechanism of relationship system evolution. The research that promises to realize innovation in the research of coopetition relationship evolution and the application method of evolutionary game. It helps to improve the in-depth study of coopetition theory research, and promote the relationship among supply chain's members based on competition and benefit balanced, cooperation can be long, which have a significant practice sense of community participation.

英文关键词： community participation;scenic spots;coopetition relationship;evolution mechanism;evolutionary game