Paired comparison models, such as Bradley-Terry and Thurstone-Mosteller, are commonly used to estimate relative strengths of pairwise compared items in tournament-style data. We discuss estimation of paired comparison models with a ridge penalty. A new approach is derived which combines empirical Bayes and composite likelihoods without any need to re-fit the model, as a convenient alternative to cross-validation of the ridge tuning parameter. Simulation studies demonstrate much better predictive accuracy of the new approach relative to ordinary maximum likelihood. A widely used alternative, the application of a standard bias-reducing penalty, is also found to improve appreciably the performance of maximum likelihood; but the ridge penalty, with tuning as developed here, yields greater accuracy still. The methodology is illustrated through application to 28 seasons of English Premier League football.
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