Recent studies suggest that the existing neural models have difficulty handling repeated items in sequential recommendation tasks. However, our understanding of this difficulty is still limited. In this study, we substantially advance this field by identifying a major source of the problem: the single hidden state embedding and static item embeddings in the output softmax layer. Specifically, the similarity structure of the global item embeddings in the softmax layer sometimes forces the single hidden state embedding to be close to new items when copying is a better choice, while sometimes forcing the hidden state to be close to the items from the input inappropriately. To alleviate the problem, we adapt the recently-proposed softmax alternatives such as softmax-CPR to sequential recommendation tasks and demonstrate that the new softmax architectures unleash the capability of the neural encoder on learning when to copy and when to exclude the items from the input sequence. By only making some simple modifications on the output softmax layer for SASRec and GRU4Rec, softmax-CPR achieves consistent improvement in 12 datasets. With almost the same model size, our best method not only improves the average NDCG@10 of GRU4Rec in 5 datasets with duplicated items by 10% (4%-17% individually) but also improves 7 datasets without duplicated items by 24% (8%-39%)!
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