Protecting Persona Biometric Data: The Case of Facial Privacy

The proliferation of digital technologies has led to unprecedented data collection, with facial data emerging as a particularly sensitive commodity. Companies are increasingly leveraging advanced facial recognition technologies, often without the explicit consent or awareness of individuals, to build sophisticated surveillance capabilities. This practice, fueled by weak and fragmented laws in many jurisdictions, has created a regulatory vacuum that allows for the commercialization of personal identity and poses significant threats to individual privacy and autonomy. This article introduces the concept of Facial Privacy. It analyzes the profound challenges posed by unregulated facial recognition by conducting a comprehensive review of existing legal frameworks. It examines and compares regulations such as the GDPR, Brazil's LGPD, Canada's PIPEDA, and privacy acts in China, Singapore, South Korea, and Japan, alongside sector-specific laws in the United States like the Illinois Biometric Information Privacy Act (BIPA). The analysis highlights the societal impacts of this technology, including the potential for discriminatory bias and the long-lasting harm that can result from the theft of immutable biometric data. Ultimately, the paper argues that existing legal loopholes and ambiguities leave individuals vulnerable. It proposes a new policy framework that shifts the paradigm from data as property to a model of inalienable rights, ensuring that fundamental human rights are upheld against unchecked technological expansion.