The emergence of 6G-enabled Internet of Vehicles (IoV) promises to revolutionize mobility and connectivity, integrating vehicles into a mobile Internet-of-Things (IoT)-oriented wireless sensor network (WSN). 5G technologies and mobile edge computing further support this vision by facilitating real-time connectivity and empowering massive access to the Internet. In this context, IoT-oriented WSNs play a crucial role in intelligent transportation systems, offering affordable alternatives for traffic monitoring and management. This paper's contribution is twofold: (i) surveying state-of-the-art model-based techniques for efficient sensor selection in traffic flow monitoring, emphasizing challenges of sensor placement; and (ii) advocating for data-driven methodologies to enhance sensor deployment efficacy and traffic modeling accuracy. Further considerations underscore the importance of data-driven approaches for adaptive transportation systems aligned with the IoV paradigm.
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