Online gaming is growing faster than ever before, with increasing challenges of providing better user experience. Recommender systems (RS) for online games face unique challenges since they must fulfill players' distinct desires, at different user levels, based on their action sequences of various action types. Although many sequential RS already exist, they are mainly single-sequence, single-task, and single-user-level. In this paper, we introduce a new sequential recommendation model for multiple sequences, multiple tasks, and multiple user levels (abbreviated as M$^3$Rec) in Tencent Games platform, which can fully utilize complex data in online games. We leverage Graph Neural Network and multi-task learning to design M$^3$Rec in order to model the complex information in the heterogeneous sequential recommendation scenario of Tencent Games. We verify the effectiveness of M$^3$Rec on three online games of Tencent Games platform, in both offline and online evaluations. The results show that M$^3$Rec successfully addresses the challenges of recommendation in online games, and it generates superior recommendations compared with state-of-the-art sequential recommendation approaches.
翻译:在线游戏的推荐系统(RS)面临独特的挑战,因为它们必须在不同的用户层次上,根据不同行动类型的行动顺序满足球员的不同愿望。虽然许多相继的RS已经存在,但它们主要是单序列、单任务和单一用户级别。在本文中,我们引入了一个新的顺序建议模式,用于多个序列、多重任务和多个用户级别(以3美元计),该平台可以充分利用网上游戏的复杂数据。我们利用神经网络和多任务学习来设计M3$Rec,以模拟Tencent游戏复杂顺序建议情景中的复杂信息。我们核实了三场Tentent运动平台在线游戏在离线和在线评价中的效果。结果显示,M3美元成功解决了在线游戏中的建议挑战,并产生了与州级顺序建议方法相比更优的建议。