For any hereditary graph class $F$, we construct optimal adjacency labeling schemes for the classes of subgraphs and induced subgraphs of Cartesian products of graphs in $F$. As a consequence, we show that, if $F$ admits efficient adjacency labels (or, equivalently, small induced-universal graphs) meeting the information-theoretic minimum, then the classes of subgraphs and induced subgraphs of Cartesian products of graphs in $F$ do too. Our proof uses ideas from randomized communication complexity, hashing, and additive combinatorics, and improves upon recent results of Chepoi, Labourel, and Ratel [Journal of Graph Theory, 2020].
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