We study the power of price discrimination via an intermediary in bilateral trade, when there is a revenue-maximizing seller selling an item to a buyer with a private value drawn from a prior. Between the seller and the buyer, there is an intermediary that can segment the market by releasing information about the true values to the seller. This is termed signaling, and enables the seller to price discriminate. In this setting, Bergemann et al. showed the existence of a signaling scheme that simultaneously raises the optimal consumer surplus, guarantees the item always sells, and ensures the seller's revenue does not increase. Our work extends the positive result of Bergemann et al. to settings where the type space is larger, and where optimal auction is randomized, possibly over a menu that can be exponentially large. In particular, we consider two settings motivated by budgets: The first is when there is a publicly known budget constraint on the price the seller can charge and the second is the FedEx problem where the buyer has a private deadline or service level (equivalently, a private budget that is guaranteed to never bind). For both settings, we present a novel signaling scheme and its analysis via a continuous construction process that recreates the optimal consumer surplus guarantee of Bergemann et al. The settings we consider are special cases of the more general problem where the buyer has a private budget constraint in addition to a private value. We finally show that our positive results do not extend to this more general setting. Here, we show that any efficient signaling scheme necessarily transfers almost all the surplus to the seller instead of the buyer.
翻译:我们研究了通过双边贸易中介机构进行价格歧视的力量。 当存在收入最大化的卖方向买方出售物品,且其私人价值来自前方。 在卖方和买方之间,有一个中介机构可以向卖方披露真实价值信息,从而分割市场。这被称为信号,使卖方能够进行价格歧视。在这个背景下,Bergemann等人(Bergemann等人)展示了一个信号计划的存在,该信号计划同时提高最佳消费者盈余,保证该物项始终销售,并确保卖方的收入不会增加。我们的工作将Bergemann等人的积极结果扩展到了某个具有更大类型空间,而且最佳拍卖可能随机化的设置,可能超出一个可大得多的菜单。特别是,我们认为有两个由预算驱动的设置:第一,当卖方可以收取的价格受到公开的预算限制,而第二是FedEx的问题,买方有私人期限或服务水平(相当于保证任何私人预算永远不会增加)。对于这两种环境来说,我们都没有提出新的信号计划,我们没有提出新的信号计划,而是通过一个更普遍的客户预算约束,我们最终能够展示一个最有利的买方预算约束。