Recently, there has been an emergence of employing LLM-powered agents as believable human proxies, based on their remarkable decision-making capability. However, existing studies mainly focus on simulating human dialogue. Human non-verbal behaviors, such as item clicking in recommender systems, although implicitly exhibiting user preferences and could enhance the modeling of users, have not been deeply explored. The main reasons lie in the gap between language modeling and behavior modeling, as well as the incomprehension of LLMs about user-item relations. To address this issue, we propose AgentCF for simulating user-item interactions in recommender systems through agent-based collaborative filtering. We creatively consider not only users but also items as agents, and develop a collaborative learning approach that optimizes both kinds of agents together. Specifically, at each time step, we first prompt the user and item agents to interact autonomously. Then, based on the disparities between the agents' decisions and real-world interaction records, user and item agents are prompted to reflect on and adjust the misleading simulations collaboratively, thereby modeling their two-sided relations. The optimized agents can also propagate their preferences to other agents in subsequent interactions, implicitly capturing the collaborative filtering idea. Overall, the optimized agents exhibit diverse interaction behaviors within our framework, including user-item, user-user, item-item, and collective interactions. The results show that these agents can demonstrate personalized behaviors akin to those of real-world individuals, sparking the development of next-generation user behavior simulation.
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