Online Competitive Influence Maximization

Online influence maximization has attracted much attention as a way to maximize influence spread through a social network while learning the values of unknown network parameters. Most previous works focus on single-item diffusion. In this paper, we introduce a new Online Competitive Influence Maximization (OCIM) problem, where two competing items (e.g., products, news stories) propagate in the same network and influence probabilities on edges are unknown. We adapt the combinatorial multi-armed bandit (CMAB) framework for the OCIM problem, but unlike the non-competitive setting, the important monotonicity property (influence spread increases when influence probabilities on edges increase) no longer holds due to the competitive nature of propagation, which brings a significant new challenge to the problem. We prove that the Triggering Probability Modulated (TPM) condition for CMAB still holds, and then utilize the property of competitive diffusion to introduce a new offline oracle, and discuss how to implement this new oracle in various cases. We propose an OCIM-OIFU algorithm with such an oracle that achieves logarithmic regret. We also design an OCIM-ETC algorithm that has worse regret bound but requires less feedback and easier offline computation. Our experimental evaluations demonstrate the effectiveness of our algorithms.