This paper gives a systematic research review at the boundary of the information systems (IS) and marketing disciplines. First, a historical overview of these disciplines is given to put the review into context. This is followed by a bibliographic analysis to select articles at the boundary of IS and marketing. Text analysis is then performed on the selected articles to group them into homogeneous research clusters, which are refined by selecting "distinct" articles that best represent the clusters. The citation asymmetries between IS and marketing are noted and an overall conceptual model is created that describes the "areas of collaboration" between IS and marketing. Forward looking suggestions are made on how academic researchers can better interface with industry and how academic research at the boundary of IS and marketing can be further developed.
翻译:本文件对信息系统(IS)和营销学科的界限进行了系统的研究审查。首先,对这些学科进行历史概述,以便结合背景情况进行审查,然后进行书目分析,以便在IS边界和营销界选定文章;然后对选定文章进行文字分析,将其分组为同质研究组群,通过选择最能代表这些集群的“区别”文章加以完善;注意到IS与营销之间的引证不对称,并创建了描述IS与营销之间“合作领域”的总体概念模型;就学术研究人员如何更好地与行业互动以及如何进一步发展IS边界和营销的学术研究提出了前瞻性建议。