网络媒体影响政治态度的因果机制的实验研究

项目名称： 网络媒体影响政治态度的因果机制的实验研究

项目编号： No.71203130

项目类型： 青年科学基金项目

立项/批准年度： 2013

项目学科： 宏观管理与政策

项目作者： 唐敏

作者单位： 上海财经大学

项目金额： 18万元

中文摘要： 本课题研究网络媒体影响公民个人政治态度的两个作用机制：议程设置和问题框架。议程设置理论认为，网络媒体通过对各议题的选择性报道和讨论，为大众设置公共管理的议程，决定特定议题在个人评价政策和政府时的地位，从而影响他们的总体政治态度 （包括对特定政府政策的支持程度和对政府总体绩效的评价高低）。问题框架理论认为，网络媒体对特定议题的不同方面特质进行诠释和建构，从而塑造个人理解和评价该议题的框架，并最终影响他们的政治态度。相对于传统媒体而言，网络媒体的特色是，网络受众主动参与到议程设置和问题框架的过程之中。本课题将在理论上探讨网络媒体的这一特征及其意义。更重要的是，本课题将通过社会科学实验方法对两个作用机制进行经验检验。其最终目标是科学地建立网络媒体和大众政治态度之间的因果关系。本课题的研究成果可以作为制定更加有效的网络媒体公共管理政策和措施的理论基础和科学依据。

中文关键词： 新媒体；政治态度；政治支持；议题框架；实验

英文摘要： This research project investigates two causal mechanisms through which the Internet influeces political attitudes: Agenda Setting and Issue Framing. In agenda setting, the Internet sets the agenda for the public through selective reporting and discussion of various social political issues and hence decides the relative importance of specific issues in one's evaluation of policies and government, which in turn influences one's political attitudes (including the support for specific government policies and the evaluation of government overall performance).In issue framing, the network media interprets and constructs various aspects of a news item, shapes the audience's individual frames in understanding issues, and thus influences their political attitudes. Different from the traditional media, the Internet allows the audience to actively participate in the process of agenda setting and issue framing. This project will offer a theoretical discussion of this characteristics and its political implications. More importantly, this project will empirically test the two causal mechanisms through social science experimental studies. The goal is to empirically establish the causal relationship between the Internet and political attitudes. The findings of this research will constitute the theoretical foundation and scienti

英文关键词： New media；Political attitudes；Political support；Issue framing；Experiment