Recent advancements in AI have led to the development of large multimodal models (LMMs) capable of processing complex tasks involving joint reasoning over text and visual content in the image (e.g., navigating maps in public places). This paper introduces ConTextual, a novel benchmark comprising instructions designed explicitly to evaluate LMMs' ability to perform context-sensitive text-rich visual reasoning. ConTextual emphasizes diverse real-world scenarios (e.g., time-reading, navigation, shopping and more) demanding a deeper understanding of the interactions between textual and visual elements. Our findings reveal a significant performance gap of 30.8% between the best-performing LMM, GPT-4V(ision), and human capabilities using human evaluation indicating substantial room for improvement in context-sensitive text-rich visual reasoning. Notably, while GPT-4V excelled in abstract categories like meme and quote interpretation, its overall performance still lagged behind humans. In addition to human evaluations, we also employed automatic evaluation metrics using GPT-4, uncovering similar trends in performance disparities. We also perform a fine-grained evaluation across diverse visual contexts and provide qualitative analysis which provides a robust framework for future advancements in the LMM design. https://con-textual.github.io/
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