On the role of ethics and sustainability in business innovation

For organizations to survive and flourish in the long term, innovation and novelty must be continually introduced, which is particularly true in today's rapidly changing world. This raises a variety of ethical and sustainability considerations that seldom receive the attention they deserve. Existing innovation adoption frameworks often focus on technological, organizational, environmental, and social factors impacting adoption. In this chapter, we explore the ethical and sustainability angles, particularly as they relate to emerging technologies, artificial intelligence (AI) being a prominent example. We consider how to facilitate the development and cultivation of innovation cultures in organizations, including budding startups as well as established enterprises, through approaches such as systems thinking.