Staggered rollout cluster randomized experiments (SR-CREs) involve sequential treatment adoption across clusters, requiring analysis methods that address a general class of dynamic causal effects, anticipation, and non-ignorable cluster-period sizes. Without imposing any outcome modeling assumptions, we study regression estimators using individual data, cluster-period averages, and scaled cluster-period totals, with and without covariate adjustment from a design-based perspective. We establish consistency and asymptotic normality of each estimator under a randomization-based framework and prove that the associated variance estimators are asymptotically conservative in the L\"{o}wner ordering. Furthermore, we conduct a unified efficiency comparison of the estimators and provide recommendations. We highlight the efficiency advantage of using estimators based on scaled cluster-period totals with covariate adjustment over their counterparts using individual-level data and cluster-period averages. Our results rigorously justify linear regression estimators as model-assisted methods to address an entire class of dynamic causal effects in SR-CREs.
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