DELTA: Direct Embedding Enhancement and Leverage Truncated Conscious Attention for Recommendation System

Click-Through Rate (CTR) prediction is the most critical task in product and content recommendation, and learning effective feature interaction is the key challenge to exploiting user preferences for products. Some recent research works focus on investigating more sophisticated feature interactions based on soft attention or gate mechanism, while some redundant or contradictory feature combinations are still introduced. According to Global Workspace Theory in conscious processing, human clicks on advertisements ``consciously'': only a specific subset of product features are considered, and the rest are not involved in conscious processing. Therefore, we propose a CTR model that \textbf{D}irectly \textbf{E}nhances the embeddings and \textbf{L}everages \textbf{T}runcated Conscious \textbf{A}ttention during feature interaction, termed DELTA, which contains two key components: (I) conscious truncation module (CTM), which utilizes curriculum learning to apply adaptive truncation on attention weights to select the most critical feature combinations; (II) direct embedding enhancement module (DEM), which directly and independently propagates gradient from the loss layer to the embedding layer to enhance the crucial embeddings via linear feature crossing without introducing any extra cost during inference. Extensive experiments on five challenging CTR datasets demonstrate that DELTA achieves cutting-edge performance among current state-of-the-art CTR methods.