Beyond Believability: Accurate Human Behavior Simulation with Fine-Tuned LLMs

Recent research shows that LLMs can simulate ``believable'' human behaviors to power LLM agents via prompt-only methods. In this work, we focus on evaluating and improving LLM's objective ``accuracy'' rather than the subjective ``believability'' in the web action generation task, leveraging a large-scale, real-world dataset collected from online shopping human actions. We present the first comprehensive quantitative evaluation of state-of-the-art LLMs (e.g., DeepSeek-R1, Llama, and Claude) on the task of web action generation. Our results show that fine-tuning LLMs on real-world behavioral data substantially improves their ability to generate actions compared to prompt-only methods. Furthermore, incorporating synthesized reasoning traces into model training leads to additional performance gains, demonstrating the value of explicit rationale in behavior modeling. This work establishes a new benchmark for evaluating LLMs in behavior simulation and offers actionable insights into how real-world action data and reasoning augmentation can enhance the fidelity of LLM agents.