Insider Stories: Analyzing Internal Sustainability Efforts of Major US Companies from Online Reviews

It is hard to establish whether a company supports gender equality, diversity, and general staff welfare, not least because of lack of methodologies operationalizing these internal sustainability practices, and of data honestly documenting such efforts. We developed and validated a six-dimension framework reflecting Internal Sustainability Efforts (ISEs), gathered more than 350K employee reviews of 104 major companies across the whole US for the (2008-2020) years, and developed a deep-learning framework scoring these reviews in terms of the six ISEs. Commitment to ISEs manifested itself not only at micro-level (companies scoring high in ISEs enjoyed high stock growth) but also at macro-level (states hosting these companies were economically wealthy and equal, and attracted the so-called creative class). This new conceptualization of ISEs offers both theoretical implications for the literature in corporate sustainability and economic geography, and practical implications for companies and policy makers.