In large scale short video platforms, CDN resource selection plays a critical role in maintaining Quality of Experience (QoE) while controlling escalating traffic costs. To better understand this phenomenon, we conduct in the wild network measurements during video playback in a production short video system. The results reveal that CDNs delivering higher average QoE often come at greater financial cost, yet their connection quality fluctuates even within a single video underscoring a fundamental and dynamic trade off between QoE and cost. However, the problem of sustaining high QoE under cost constraints remains insufficiently investigated in the context of CDN selection for short video streaming. To address this, we propose PIRA, a dynamic resource selection algorithm that optimizes QoE and cost in real time during video playback. PIRA formally integrating QoE and cost by a mathematical model, and introduce a intra video control theoretic CDN resource selection approach which can balance QoE and cost under network dynamics. To reduce the computation overheads, PIRA employs state space pruning and adaptive parameter adjustment to efficiently solve the high dimensional optimization problem. In large scale production experiments involving 450,000 users over two weeks, PIRA outperforms the production baseline, achieving a 2.1% reduction in start up delay, 15.2% shorter rebuffering time, and 10% lower average unit traffic cost, demonstrating its effectiveness in balancing user experience and financial cost at scale.
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