This research aims to investigate the impact of users' privacy awareness on their self-disclosing behavior. Our primary research question is to investigate how young social media users feel about the benefits and risks of disclosing them-selves on social media and how risk-benefit awareness influences the assess-ment of their self-disclosure. Based on the data we recorded, the factor analysis, and three-way ANOVA, we conclude that users who know more about privacy benefits share more on social media (F= 36.291; df 1; sig < .001) while those who know less about the benefits disclose less on social media. According to the analysis, users who know more about self-disclosure risks share less on so-cial media (F= 7.001; df 1; sig < .001). Users disclose less information on so-cial media platforms based on the different levels of their risk perceptions (df 3, F=.715, sig < 0.5). This indicates that risks on social media platforms vary to some degree. We saw that people's sharing habits based on their levels of risk, benefits, and social media platforms can vary. One thing that remained certain was users' main benefit for engaging and disclosing on social media is their need to stay in touch with friends and their need for community. On the flip side, the main risk was the need not to be impersonated and misunderstood by people. Based on a simple frequency analysis of the open-ended questions we asked In our data collection, the most highlighted words in our responses were "people" and "friends". These were the two main words that stood out in all the data we collected concerning the benefits, risks, and intention to self-disclose.
翻译:这项研究旨在调查用户隐私意识对其自我披露行为的影响。我们的首要研究问题是调查年轻社交媒体用户如何看待社交媒体披露自身自我的好处和风险,以及风险-利益意识如何影响自我披露的评估。根据我们记录的数据、要素分析和三路ANOVA,我们的结论是,更多了解隐私惠益的用户在社交媒体上共享更多(F=36.291;df 1; sig <.001),而不太了解相关惠益的人在社交媒体上披露较少。根据分析,更了解自我披露风险的用户在社交媒体上分享较少的惠益和风险。根据我们记录的数据,根据他们不同程度的风险认识(df 3, F= 715, sig < 0.5),我们的结论是,社交媒体平台的风险程度不同,我们发现人们根据其风险程度共享的习惯、效益、社会频率风险、社交媒体平台的简单风险共享较少(F= 7.01;df 1) 用户在社交媒体平台上披露所有主要风险时,仍然需要某些风险。</s>