We investigate the number of maximal cliques, i.e., cliques that are not contained in any larger clique, in three network models: Erd\H{o}s-R\'enyi random graphs, inhomogeneous random graphs (also called Chung-Lu graphs), and geometric inhomogeneous random graphs. For sparse and not-too-dense Erd\H{o}s-R\'enyi graphs, we give linear and polynomial upper bounds on the number of maximal cliques. For the dense regime, we give super-polynomial and even exponential lower bounds. Although (geometric) inhomogeneous random graphs are sparse, we give super-polynomial lower bounds for these models. This comes form the fact that these graphs have a power-law degree distribution, which leads to a dense subgraph in which we find many maximal cliques. These lower bounds seem to contradict previous empirical evidence that (geometric) inhomogeneous random graphs have only few maximal cliques. We resolve this contradiction by providing experiments indicating that, even for large networks, the linear lower-order terms dominate, before the super-polynomial asymptotic behavior kicks in only for networks of extreme size.
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