Online social media foster the creation of active communities around shared narratives. Such communities may turn into incubators for conspiracy theories -- some spreading violent messages that could sharpen the debate and potentially harm society. To face these phenomena, most social media platforms implemented moderation policies, ranging from posting warning labels up to deplatforming, i.e., permanently banning users. Assessing the effectiveness of content moderation is crucial for balancing societal safety while preserving the right to free speech. In this paper, we compare the shift in behavior of users affected by the ban of two large communities on Reddit, GreatAwakening and FatPeopleHate, which were dedicated to spreading the QAnon conspiracy and body-shaming individuals, respectively. Following the ban, both communities partially migrated to Voat, an unmoderated Reddit clone. We estimate how many users migrate, finding that users in the conspiracy community are much more likely to leave Reddit altogether and join Voat. Then, we quantify the behavioral shift within Reddit and across Reddit and Voat by matching common users. Few migrating zealots drive the growth of the new GreatAwakening community on Voat, while this effect is absent for FatPeopleHate. Finally, conspiracy users migrating from Reddit tend to recreate their previous social network on Voat. Our findings suggest that banning conspiracy communities hosting violent content should be carefully designed, as these communities may be more resilient to deplatforming.
翻译:在线社交媒体鼓励共同故事情节周围的活跃社区的创建。这样的社区可能转变为各种阴谋论的孵化器,其中一些传播可能加剧辩论并可能损害社会的暴力信息。为了应对这些现象,大多数社交媒体平台实施了内容审查政策,从发布警告标签到永久封禁用户不等。评估内容管控的有效性对于在保护社会安全的同时维护言论自由权利至关重要。本文比较了Reddit上两个大型社区GreatAwakening和FatPeopleHate的封禁,这两个社区分别致力于传播QAnon阴谋论和身体羞辱个人。在封禁后,这两个社区部分转移到了Voat,一个未经审查的Reddit克隆。我们估计迁移的用户数量,并发现阴谋社区的用户更有可能完全离开Reddit并加入Voat。接着,我们通过匹配普通用户来量化Reddit和Reddit与Voat之间的行为变化。少量迁移的狂热分子推动了在Voat上新GreatAwakening社区的增长,而这种效应在FatPeopleHate中不存在。最后,从Reddit迁移的阴谋用户倾向于在Voat上重新创建他们以前的社交网络。我们的发现表明,在封禁极度暴力内容的阴谋社区时,应该谨慎设计,因为这些社区对于抵制平台封禁更具灵活性。