In two-way contingency tables under an asymmetric situation, where the row and column variables are defined as explanatory and response variables respectively, quantifying the extent to which the explanatory variable contributes to predicting the response variable is important. One quantification method is the association measure, which indicates the degree of association in a range from $0$ to $1$. Among various measures, those based on proportional reduction in error (PRE) are particularly notable for their simplicity and intuitive interpretation. These measures, including Goodman-Kruskal's lambda proposed in 1954, are widely implemented in statistical software such as R and SAS and remain extensively used. However, a known limitation of PRE measures is their potential to return a value of $0$ despite no independence. This issue arises because the measures are constructed based solely on the maximum joint and marginal probabilities, failing to utilize the information available in the contingency table fully. To address this problem, we propose new association measures designed for the proportional reduction in error with multiple categories. The properties of the proposed measure are examined and their utility is demonstrated through simulations and real data analyses. The results suggest their potential as practical tools in applied statistics.
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