商业网络视角下焦点企业战略分层机制的研究

项目名称： 商业网络视角下焦点企业战略分层机制的研究

项目编号： No.71302007

项目类型： 青年科学基金项目

立项/批准年度： 2014

项目学科： 管理科学

项目作者： 陈磊

作者单位： 东华大学

项目金额： 22万元

中文摘要： 随着市场化的深入发展，竞争日趋激烈，越来越多的企业陷入了恶性竞争的泥潭中,已经影响到我国产业升级和地区经济发展。企业间互相采取的对抗竞争战略是导致该现象的主要原因。而随着商业社会网络的复杂化，企业急需将传统的竞争型战略升级为互相依赖、共同进步的网络型战略。但是网络战略的运作机制非常复杂，如何在联动的网络环境下优化战略、如何在企业内部执行网络战略已经成为战略管理研究领域内的一个新热点。本项目以焦点企业作为战略网络核心，将焦点企业的整体战略分为网络层和执行层，通过对网络图构建机制、网络层战略优化、执行层战略流程优化等的内容研究，层层深入揭示了战略在网络中的联动效应和优化方法，完善了网络战略实施机制。本项目研究对进一步深化网络战略理论、完善网络图建模体系、优化企业网络战略表现、明确战略实施流程有着重要的理论意义，同时对提升企业在网络环境中战略管理水平、避免无谓的恶性竞争又有较高的应用价值。

中文关键词： 网络战略；网络层；实施层；网络优化；

英文摘要： Along with marketization development and increasingly fierce competition, more and more firms fall into the excessive competition mire. This certainly have a negative impact on industrial upgrading and regional economic development. The key reason for this phenomena is the firms take competing strategies against each other. Along with the commercial network complication, firms are eager for upgrading traditional competing strategies to interdependence coevolution network strategies. However, the mechanism for network strategy is very complicated, how to optimize strategies in networking environment, how to put network strategies into practice, these questions become popular topics in strategic management. This research project set focal company as core of the strategies network, and develop two-level hierarchy approach to analyze focal company's strategy. Through the in-depth research on network picture, optimization on network-level strategy, and implementation of network strategy, this project reveals the mechanism of network interaction, network-level strategy optimization and strategy implementation modeling. This research will extend the current literature in network strategy, network picture structuring, and network strategy optimization. Also this research improve firms' strategy management ability on cop

英文关键词： network strategy；network layer；implementation layer；network optimization；