项目名称: 移动微问答技术接受模型:基于匹配理论的视角
项目编号: No.71301125
项目类型: 青年科学基金项目
立项/批准年度: 2014
项目学科: 管理科学
项目作者: 沈校亮
作者单位: 武汉大学
项目金额: 20.5万元
中文摘要: 随着社会媒介和移动互联网的迅速发展,人们可以随时随地通过移动终端进行高效的社会协作,并借助集体的智慧获取有价值的实时信息。移动微问答作为基于位置服务和移动平台的社会化问答,有效整合了社会、本地和移动(SoLoMo)的因素,国内外目前在这个领域的研究尚处于起步阶段。本项目基于任务-技术匹配理论,系统讨论了移动微问答技术接受行为,并通过多维视角和情境视角,具体研究任务/需求的各个子维度特征与移动信息技术特征间的细分匹配对用户技术接受行为的影响,以及使用情境在该过程中的调节作用。本项目拟遵循"理论探讨-质化研究-实证检验"这一研究思路,采用多种研究方法对移动微问答的任务、技术和用户需求特征进行概念界定,并进而对研究模型和研究假设进行检验。研究成果在理论上将弥补匹配理论的现有研究在维度细分和情境感知上的不足,有助于进一步丰富理论研究体系;在实践上将为我国移动微问答服务商和相关的移动互联网企业提供可操作的对策与建议。
中文关键词: 技术接受;社会媒介;移动互联网;知识管理;社会化商务
英文摘要: Along with the rapid proliferation of social media and mobile Internet, people can harness the wisdom of crowds to acquire timely informaiton anytime and anywhere, with the use of mobile applications and mass collaboration. However, current research on mobile Q&A system is quite limited in this regard. Based on the task-technology fit theory, this project discusses the factors predicting user acceptance of mobile Q&A system. We investigate the fits between sub-dimensions of task, technology and user needs, as well as their impacts on user acceptance. The moderating effects of use context on the relationships between fits and acceptance behavior are also examined with a context-aware perspective. This project follows the "Theoretical Exploration - Qualitative Research - Empirical Study" method to examine the concepts and the research hypotheses. The results of this study are expected to expand the current work on task-technology fit theory, and provide useful guidelines to mobile Internet companies in Mainland China.
英文关键词: Technology Acceptance;Social Media;Mobile Internet;Knowledge Management;Social Commerce