基于多主体仿真的互联网集体智能的形成机制和应用研究

项目名称： 基于多主体仿真的互联网集体智能的形成机制和应用研究

项目编号： No.71271166

项目类型： 面上项目

立项/批准年度： 2013

项目学科： 管理科学

项目作者： 刘人境

作者单位： 西安交通大学

项目金额： 56万元

中文摘要： 个体由于认知能力的限制，通常组成集体来完成复杂的任务，表现出集体智能现象。互联网提供了一种新的组织形式，大大扩展了集体的时空范围，为运用集体智能解决问题提供了新的可能性。为此，理解个体如何通过互联网组织起来，进行知识分享和整合，以提高整体解决复杂问题的能力，就具有重要的理论价值和现实意义。 项目将集体智能作为一种知识整合机制，采用模式导向建模方法建立多主体仿真模型，研究集体智能的形成机制。首先，选取互联网集体智能的典型案例，定性分析其中集体智能涌现的模式。其次，基于这些模式，项目分别建立单一层次和多层次（不同的层次代表个体扮演的不同角色）的知识分享和整合的多主体仿真演化模型，详细研究集体智能形成的过程和影响因素。然后，将结果与案例分析的模式进行对比和验证，以检验结果的可靠性。最后，探讨集体智能的形成机制在现实中的应用。

中文关键词： 集体智能；企业虚拟社区；组织学习；知识共享；多主体仿真

英文摘要： People are inclined to organize as collective to accomplish complex tasks due to limitation cognitive abilities of individuals, which show a collective intelligence phenomenon. The Internet offers a new organization form that could greatly expand the spatial and temporal scales of the collective. Thus provides new possibilities for applying collective intelligence to solve complex problems. Consequently, it has great theoretical as well as practical significance to carry on a research on how to improve the problem-solving ability of collectives through understanding the organizing, knowledge sharing and knowledge integrating mechanism of individuals in the Internet context. Taking collective intelligence as a knowledge integration mechanism, this project aims at studying the formation mechanism of collective intelligence by establishing multi-agent simulation model derived from pattern-oriented modeling approach. First of all, the emergence mode of collective intelligence is qualitatively analyses by selecting the typical case of collective intelligence in Internet. Furthermore, based on the modes summarized above, single level and multi-level multi-agent model of knowledge sharing and integrating, at which different level is on behalf of individuals play different roles, is built to intensive study the influenc

英文关键词： Collective Intelligence；Firm-hosted Virtual Community；Organizational Learning；Knowledge Sharing；Agent-based Simulation