协同视角下社会化搜索的形成机制及实现模式研究

项目名称： 协同视角下社会化搜索的形成机制及实现模式研究

项目编号： No.71473114

项目类型： 面上项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 朱庆华

作者单位： 南京大学

项目金额： 60万元

中文摘要： Web2.0环境下信息搜索的社会性特征日益突显。作为一种新兴的网络信息查寻方式，社会化搜索不仅对传统的信息搜索理论形成挑战，而且影响着人们日常的信息搜索行为。目前在信息搜索研究领域，在理论框架、研究主题、技术方法上缺乏对用户群体协作现象，以及用户、平台、资源之间协同配合的重视。本课题围绕协同视角下社会化搜索的形成机制与实现模式问题，采用社会网络分析、计算实验、问卷调研、实验室实验等方法展开研究。首先通过用户个体和群体行为模型的构建，分析用户参与社会化搜索的动因；其次重点通过对社会化搜索中用户、平台、资源之间协同配合的研究，探究社会化搜索的形成机制；最后通过促进用户认知吸收能力与信息素养提升的研究，提出社会化搜索的实现模式。本课题的研究结论理论上可以完善社会化搜索基础框架、挖掘社会化搜索内在机理、拓展社会化搜索研究方法；实践上可以为互联网公司提升竞争力、政府管理部门制定政策提供思路。

中文关键词： 信息检索；信息行为；社会网络分析；网络数据挖掘；信息管理

英文摘要： The sociality trait of information seeking has been more and more prominent under Web 2.0. As an emerging online information seeking approach, social search not only challenges traditional theories of information seeking, but also influences people's behavior in information seeking. Nowadays, rare attention has been paid to user cooperation as well as collaboration among users, platforms and resources in terms of theoretical frame, research subjects and research techniques in the research field of information seeking. Our project aims to carry out research on the formation mechanism and implementation pattern of social search in the collaboration perspective by Social Network Analysis, computational experiment, survey and laboratory experiment approaches. Firstly, we'll analyze users' motivation of participation in social search by setting up individual and group behavior model. Secondly, we'll focus on probing into the formation mechanism of social search through research on collaboration among users, platforms and resources. Finally, we'll try to put forward implementation pattern of social search after discussing how to promote users' information literacy and cognitive absorption. Our project is supposed to improve basic framework of social search, investigate its underlying mechanism and advance research approaches theoretically, as well as to enhance competitiveness for Internet companies and yield some implications for government practically.

英文关键词： information retrieval;information behaviour;social network analysis;web data mining;information management