项目名称: 非系统性创业风险的识别和控制机制:基于认知视角的实证研究
项目编号: No.71272211
项目类型: 面上项目
立项/批准年度: 2013
项目学科: 管理科学
项目作者: 杨隽萍
作者单位: 浙江理工大学
项目金额: 53万元
中文摘要: 创业是一项高风险的复杂活动。当前,由于创业者对创业风险不能有效地识别和控制,创业失败率极高。本项目基于三元交互理论,建立"创业者特质-社会网络-创业风险"的分析框架,从内因和外因两个层面探讨非系统创业风险识别与控制的影响机制,并对其进行验证。研究的主要内容有:①非系统性创业风险识别和控制的理论分析及研究框架构建;②从认知心理学视角进行创业者特质和社会网络分析及概念维度开发;③构建创业者认知特质、社会网络对风险识别和风险控制的影响路径模型;④创业者认知特质、社会网络对由风险识别到风险控制过程的影响机理研究。本项目跨学科、多层次研究非系统性创业风险识别与控制模式的影响因素,引入社会网络并从多维度视角探讨认知特质对非系统性创业风险识别与控制行为的影响,研究结果有助于创业者提高创业风险识别能力和改善控制手段,并进一步丰富完善创业风险管理理论。
中文关键词: 社会网络;创业者特质;风险识别;风险决策;风险控制
英文摘要: Entrepreneurship is a complex activity with high-risk. At present, by the reason that entrepreneurs cannot identify and control entrepreneurial risk effectively, entrepreneurial activity has a high ratio of failure. Based on ternary interaction theory, this project built an "entrepreneur trait - social network - entrepreneurial risk" analytical framework to explore the impact mechanism of nonsystematic entrepreneurial risk identification and control from internal and external causes, and to test and verify them. The main point of this research contains: ① theoretical analysis and research framework construction for nonsystematic entrepreneurial risk identification and control; ② entrepreneurial traits and social networks' analysis and conceptual dimension exploitation conduction from perspective of cognitive psychology; ③ path model construction about entrepreneurial traits and social networks' influence on risk identification and control; ④ mechanism research of entrepreneurial traits and social networks' impact on the process from risk identification to risk control. This interdisciplinary and cross-level program will research the influence factors for nonsystematic entrepreneurial risk identification and control mode and bring social network in to discuss cognitive characteristics' impact on nonsystematic ent
英文关键词: Social Network;Entrepreneurs' Cognitive Traits;Risk identification;Risk Decision;Risk Control