报价人的行为实验和拍卖机制的可实施性研究

项目名称： 报价人的行为实验和拍卖机制的可实施性研究

项目编号： No.71471069

项目类型： 面上项目

立项/批准年度： 2015

项目学科： 管理科学

项目作者： 赵勇

作者单位： 华中科技大学

项目金额： 60万元

中文摘要： 拍卖的实际结果与经典拍卖理论的预期之间有时会存在理论上难以解释的偏差、甚至矛盾。本项目运用自然科学的数理分析方法和社会科学的行为实验方法，并结合信息手段的运用，一方面，通过拍卖实验考察时间、信息、财富、性别等因素对个体报价决策和风险感知的作用和影响，并结合理论预期和行为因素对相关拍卖机制的可实施性进行分析和评价；另一方面，结合实验结果和有限理性建模方法，在非完全理性假设下，基于展望理论和后悔（或满意）值，探讨主观上最优、客观上满意的拍卖理论。本项目旨在促进和深化对行为因素与拍卖机制的可实施性之间关系的科学认识，为具体拍卖机制的设计或有效实施提供支持。

中文关键词： 行为实验；拍卖机制；可实施；有限理性；展望理论

英文摘要： There usually exist some puzzling deviations or even contradictions between the results of actual auctions and the classical results in auction theories. On one hand, using mathematical analysis methods in natural science and behavior experiment methods in social science as well as information technologies, we make auction experiments to observe the effect of factors such as time, information, treasure, gender on bidding strategies and risk perception. Meanwhile, we use theoretical prediction and behavior factors to evaluate the implement of relevant auction mechanisms. On the other hand, under the assumption of bounded rationality, this project combines experimental results with modeling methods of bounded rationality to explore auction theories based on prospects and regrets (or satisfications). The aim of this project is to promote the scientific understandings about relationships between behavior factors and the implements of auction mechanisms, and to provide supports for the designs and implements of specific auction mechanisms.

英文关键词： Behavioral Experiment;Auction Mechanism;Implementation;Bounded Rationality;Prospect Theory