We consider the problem of a firm seeking to use personalized pricing to sell an exogenously given stock of a product over a finite selling horizon to different consumer types. We assume that the type of an arriving consumer can be observed but the demand function associated with each type is initially unknown. The firm sets personalized prices dynamically for each type and attempts to maximize the revenue over the season. We provide a learning algorithm that is near-optimal when the demand and capacity scale in proportion. The algorithm utilizes the primal-dual formulation of the problem and learns the dual optimal solution explicitly. It allows the algorithm to overcome the curse of dimensionality (the rate of regret is independent of the number of types) and sheds light on novel algorithmic designs for learning problems with resource constraints.
翻译:我们考虑了一个公司试图利用个性化定价在有限的销售水平上向不同种类消费者出售一种外部给定的产品存货的问题。我们假设可以观察到到达的消费者的类型,但每种类型的需求功能最初并不为人所知。公司动态地为每一种类型确定个性化价格,并试图在季节内最大限度地增加收入。我们提供了一种在需求和能力规模成比例时接近最佳的学习算法。算法利用了问题的原始双向配方,并明确了解了双重最佳解决办法。它允许算法克服了多元性的诅咒(遗憾率独立于种类数量),并揭示了在资源有限的情况下学习问题的新算法设计。