Two-sided markets have become increasingly more important during the last years, mostly because of their numerous applications in housing, labor and dating. Consumer-supplier matching platforms pose several technical challenges, specially due to the tradeoff between recommending suitable suppliers to consumers and avoiding collisions among consumers' preferences. In this work, we study a general version of the two-sided sequential matching model introduced by Ashlagi et al. (2019). The setting is the following: we (the platform) offer a menu of suppliers to each consumer. Then, every consumer selects, simultaneously and independently, to match with a supplier or to remain unmatched. Suppliers observe the subset of consumers that selected them, and choose either to match a consumer or leave the system. Finally, a match takes place if both the consumer and the supplier sequentially select each other. Each agent's behavior is probabilistic and determined by a regular discrete choice model. Our objective is to choose an assortment family that maximizes the expected revenue of the matching. Given the computational complexity of the problem, we show several constant factor guarantees for the general model that, in particular, significantly improve the approximation factors previously obtained. Furthermore, we obtain the first constant approximation guarantees when the problem is subject to cardinality constraints. Our approach relies on submodular optimization techniques and appropriate linear programming relaxations. Finally, we provide a computational study on different settings that supports our technical results.
翻译:在过去几年中,双面市场变得越来越重要,这主要是因为它们在住房、劳工和约会方面的应用很多。消费者-供应商匹配平台提出了若干技术挑战,特别是因为向消费者推荐合适的供应商和避免消费者偏好之间的碰撞。在这项工作中,我们研究了阿什拉吉等人(2019年)采用的双面相配模式的一般版本。设置如下:我们(平台)向每个消费者提供供应商菜单。然后,每个消费者同时独立地选择与供应商匹配,或保持不匹配。供应商观察选定消费者的消费者群体,选择与消费者匹配或退出系统。最后,如果消费者和供应商按顺序选择对方,就会出现匹配。每个代理人的行为是概率性的,由定期的离散选择模式决定。我们的目标是选择一个能够最大限度地增加预期匹配收入的组合家庭。鉴于问题的计算复杂性,我们为一般模式提供了若干固定要素保证,特别是选择与消费者匹配,或者选择与消费者匹配,或者选择离开系统。最后,如果消费者和供应商都按顺序选择对方选择,那么匹配。每个代理人的行为都是比较性的,那么,我们就会有一个固定的精确的周期性标准。我们获得一个适当的标准调整的周期性标准。最后的周期性限制。我们获得的周期性标准。