What Makes Pre-trained Language Models Better Zero/Few-shot Learners?

In this paper, we propose a theoretical framework to explain the efficacy of prompt learning in zero/few-shot scenarios. First, we prove that conventional pre-training and fine-tuning paradigm fails in few-shot scenarios due to overfitting the unrepresentative labelled data. We then detail the assumption that prompt learning is more effective because it empowers pre-trained language model that is built upon massive text corpora, as well as domain-related human knowledge to participate more in prediction and thereby reduces the impact of limited label information provided by the small training set. We further hypothesize that language discrepancy can measure the quality of prompting. Comprehensive experiments are performed to verify our assumptions. More remarkably, inspired by the theoretical framework, we propose an annotation-agnostic template selection method based on perplexity, which enables us to ``forecast'' the prompting performance in advance. This approach is especially encouraging because existing work still relies on development set to post-hoc evaluate templates. Experiments show that this method leads to significant prediction benefits compared to state-of-the-art zero-shot methods.